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    Werther's Original 'Smooth' Campaign    
         

Brief: Whilst investigating into the Werther's brand we discoved that they had very little to no presence in social media websites, which are currently very popular in advertising businesses and are often utilised as a tool to contact a large demographic of people they may not be able to reach through other methods. This is why we have decided to create a viral advert, idents and a social campaign to reposition this potentially out-dated brand back into the public eye.

Created with Ben Marsh and Joseph Harrison-Dunn

         
                 
         
     
  T: +44 (0) 7792593827    
     
     
     
     
     
     
     
                 
         
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
                 
                 
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    division_line    
                 
                 
    thumbnail_movement_inc   thumbnail_spellar   thumbnail_freshmilk    
           
           
           
           
           
           
           
           
           
    Movement inc   spellAR   Fresh Milk 2011    
    Holographic projection, Augmented reality, concept design   Augmented Reality, concept design, interactive   Branding, interactive, logo    
                 
    thumbnail_werthers_original   thumbnail_beehive_rentals   thumbnail_sketchbook    
           
           
           
           
           
           
           
           
           
    Werther's Original   Beehive Rentals   Sketchbooks    
    Viral, social media   Branding, design, logo   Work process, development